Most of our work happens in Utah. But some of our most important work happens everywhere else.
Young Living, the world leader in essential oils, made a bold move in 2026. Rather than hosting a single annual convention in Utah, they launched the Awaken Tour: a series of six high-energy regional events across North America designed to bring education, product experiences, community, and connection directly to their members. The tour hit Arlington, TX; Anaheim, CA; Indianapolis, IN; Orlando, FL; Calgary, AB; and Mexico City, MX. This was a continental run that demanded a service partner capable of showing up consistently, at every stop, with the same quality and professionalism no matter where in the country the tour landed.
That partner was Modern Expo.
Building out a single event is one thing. Building out the same event across six cities in multiple countries is something else entirely.
For the Young Living Awaken Tour, the challenge wasn't just design or fabrication. It was logistics. Our team needed to coordinate the production, packing, shipping, and installation of custom displays, stores, and graphics across a rolling schedule of events spanning months and thousands of miles. Materials had to arrive on time, in the right condition, at each venue. Installation crews had to be coordinated in new cities. And every stop had to look polished, on-brand, and ready to showcase their products to thousands of members walking through the door.
This is the kind of project that separates vendors from true event production partners.
Custom Displays and Product Showcases
At each tour stop, our team built and installed custom product displays designed to highlight Young Living's lineup in an immersive, visually engaging way. These weren't generic trade show fixtures; they were tailored environments built to reflect the Young Living brand and give members a hands-on experience with the products being featured at each event. Every display was built to travel: durable enough for repeated setup and teardown across multiple cities, without sacrificing the quality of the final presentation.
Custom Stores
The Awaken Tour featured a swag and product store experience at each location, and our team was responsible for building it out. From modular retail structures to branded fixtures and product display areas, we created store environments that felt intentional and inviting, giving attendees a seamless place to browse and purchase while reinforcing Young Living's identity at every touchpoint.
Custom Graphics
Graphics are the connective tissue of any branded environment, and at the Awaken Tour, they did a lot of heavy lifting. Our graphics team produced custom signage and visual elements for each events, consistent enough to maintain brand unity across all six stops, while tailored to fit each venue's specific layout and flow. From large-format backdrops to directional and area graphics, every piece was produced to print-quality standards and shipped as part of the tour package.
Multi-City Logistics and Execution
This is where Modern Expo's capabilities as a full-service production partner truly showed. We coordinated the shipment of our materials from city to city throughout the tour — managing freight logistics, tracking deliveries, and ensuring that everything arrived at each venue in time for setup. Our team traveled with the tour, bringing the same expertise and attention to detail from Arlington to Anaheim to Indianapolis to Orlando, and onward through the full tour run.
From the first stop in Arlington, Texas to the final events later in the season, the Young Living Awaken Tour presented a consistent, high-quality environment to thousands of attendees at every location. The product displays, stores, and graphics were on-brand and execution-ready at each venue because our team planned every logistical detail from the start.
This is a capability not every production company can offer. Coordinating a national tour requires more than good design; it requires the operational infrastructure to move materials reliably across the country, the flexibility to adapt to different venues and timelines, and the experience to know how to troubleshoot on the road when things don't go exactly to plan.
Modern Expo has built that infrastructure over decades of serving events of all types and sizes. The Young Living Awaken Tour is a clear example of what that looks like in practice: a brand that needed to show up for their community in six cities across North America, and a production partner who made sure they did.
If your company has events that go beyond a single location, whether that be a roadshow, a regional tour, or a series of activations in multiple markets, we can help you take your show on the road without leaving anything behind.
