Pattern, a global e-commerce acceleration company, held their annual Accelerate Summit at the Salt Palace Convention Center in May 2026.
For Accelerate 2026, Modern Expo & Events was tasked with helping create an Exhibitor Hall, a custom 20x40 booth with custom AV, graphics, furniture and a wrapped trailer, as well as a re-design of a custom ping pong ball wall that we have done in years prior.
At Accelerate 26, Pattern unveiled Pattern Pi, an AI-powered e-commerce execution engine, and needed a booth that could make that story tangible on the show floor. We were tasked with building a 20×40 space anchored by a custom AV setup and a striking LED wall, surrounded by custom graphics and walls, comfortable furniture, and a fully wrapped trailer that turned heads throughout the hall. The goal was to give attendees an experience that felt as forward-looking as the technology being launched.
Beyond the booth itself, we built out a custom swag shop, giving attendees a dedicated space to browse and collect branded merchandise as part of their visit. Rather than a stand-alone booth in an ad-hoc hall, the entire expo floor was structured around a uniform system of BeMatrix structures and counters, giving every exhibitor a cohesive, professional look while keeping navigation simple for attendees.
As a returning signature element, we also redesigned our custom ping pong ball wall, a interactive centerpiece attendees have come to look forward to year over year, giving the space a playful, memorable moment amid the more polished booth elements.
By pairing a bold, AV-driven booth with supporting elements like the swag shop, the uniform BeMatrix expo hall layout, and the returning ping pong ball wall, the Accelerate 2026 expo hall gave Pattern a space that matched the ambition of the Pattern Pi launch. Attendees had reasons to stop, linger, and engage, whether drawn in by the wrapped trailer, the interactive wall, or the chance to pick up branded swag, and left with a stronger connection to the brand. What began as an empty hall became a cohesive, on-brand environment built to make the future of e-commerce feel real.
